Soil Health PSAs: A great way to spread the message

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By Beth Mason

The Redlands Community College (El Reno, Oklahoma), USDA Southern Plains Climate Hub, and Oklahoma NRCS recently teamed up to produce three public service announcements (PSAs) on soil health. These made-for-radio PSAs will be broadcast to promote soil health practices as a cost-saving strategy that helps farmers and ranchers mitigate the effects of extreme weather events, like drought and flooding.

Each PSA has a different voice. Do you recognize one, two, or all three?

Jimmy Emmons raises cattle, wheat, and grain sorghum in Leedey, Oklahoma. Emmons participates in NRCS voluntary conservation programs and is a valued member of the NACD Soil Health Champions Network. In addition, he serves as a member on the Dewey County Conservation District’s board and as president of the Oklahoma Association of Conservation Districts. Click to hear Jimmy Emmons’ PSA.

Steve Pope of Loyal, Oklahoma, is a cattle rancher who also produces wheat and grain sorghum. Pope is a cooperator with the Kingfisher County Conservation District. Click to hear Steve Pope’s PSA.

Grant Victor of Afton, Oklahoma, also raises cattle and wheat. Victor works with the Ottawa County Conservation District. Click to hear Grant Victor’s PSA.

These PSAs are available for your district’s use in promoting soil health. For more information on these PSAs and how you might duplicate them in your area, please feel free to contact Clay Pope of the USDA Southern Plains Climate Hub at claypope@gmail.com or 405-699-2087. To listen to all three soil health PSAs, head to NACD’s Newsroom.

Beth Mason is the staff lead for NACD’s Soil Health Champions Network, as well as the association’s North Central Region representative. You may contact Beth by email at beth-mason@nacdnet.org.

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