FOR IMMEDIATE RELEASE
Contact: Whitney Forman-Cook
NACD PARTNERS WITH SCOTTS TO ADVANCE WATER CONSERVATION
WASHINGTON, June 9, 2016 – The National Association of Conservation Districts has entered into an agreement with The Scotts Miracle-Gro Company, one of the country’s leading lawn and garden care brands, to help educate U.S. homeowners on the importance of employing water conservation strategies and reducing nutrient runoff and leaching.
“Local conservation empowers us and our neighbors to make a difference, starting in our own backyards,” NACD President Lee McDaniel said following the formal announcement of the collaboration.
“NACD is honored and delighted to join in this unprecedented partnership with The Scotts Miracle-Gro Company to promote water quality and water stewardship,” he continued. “Through water positive education and outreach, we can teach current and future generations responsible water management that protects the health and vitality of our nation’s watersheds and our planet’s natural resources.”
Through Scotts’ Water Positive Landscapes initiative, NACD and a dozen other highly effective conservation organizations will work together to deliver conservation solutions within critical U.S. waterbodies and watersheds, like the Great Lakes and the Chesapeake Bay. NACD will also help determine the direction of Scotts’ initiative and provide ongoing feedback to Scotts on consumer outreach.
For more information about Water Positive Landscapes, click here to be redirected to the company’s designated website, and follow the hashtag #WaterPositive on Facebook and Twitter. To view Scotts’ press release on the partnership, click here.
The National Association of Conservation Districts is the non-profit organization that represents the nation’s 3,000 conservation districts, their state associations and the 17,000 men and women who serve on their governing boards. For more than 70 years, local conservation districts have worked with cooperating landowners and managers of private working lands to help them plan and apply effective conservation practices. For more information about NACD, visit: www.nacdnet.org.